Bridgewater State University partnered with me to build a complete set of new admissions materials from the ground up. The resulting suite showcases a smart, savvy concept ("Think you know us? Think again!") and clean, creative copy throughout. (Please note that this sample contains only the first few sections of the viewbook. The whole viewbook can be viewed at http://issuu.com/vergaradesign/docs/bsuviewbook.)

Every year, schools and universities seek fresh, thoughtful ways to reach their alumni communities. The innovative "I'M MIT" concept and participation campaign materials I developed for MIT resonated with their alumni and inspired a higher rate of giving.

Bentley University alumni are a particularly tough crowd, having pulled themselves up by their bootstraps. This letter helped them see how giving to today's students burnished their own legacy and encouraged a new generation of hard workers who share their values.

To boost its ranks of leadership donors, MIT needed to find a new path of persuasion. This brochure anchored our character-based case and was the centerpiece in a kit of leave-behind materials. We created a version for parent donors, as well.

It can be difficult for parents of children with mental illness to locate, access, and pay for health services — and the Boston Bar Association and Children's Hospital wanted to remedy this problem. Our comprehensive, readable guide takes parents step by step through the process of getting mental health services in Massachusetts.

Mount Sinai School of Medicine knew that donors would be motivated to support Dr. David Samadi (Chief of Robotics and Minimally Invasive Surgery), whose pioneering work improves the lives of prostate cancer patients nationwide. I wrote this profile of Dr. Samadi for the School's campaign magazine.